Web 2.0 Supremacy with Video 2.0 (part 2)
It’s not just a Web 2.0 trend to use video either. There have been actual studies done by marketing and advertising agencies that show video increases conversions by an astonishing number. You can definitely put this to work for you.
There are even some marketers who are doing away with the long form version of a sales letter. You can put video in its place to convey the same message and benefits. If you’re not willing to risk doing away with the sales letter altogether you can definitely combine the two methods for a more powerful punch.
Video is effective because it can more clearly explain points that are hard to get across in words. Even the best copywriters struggle to do this, and video solves the problem altogether.
It doesn’t only help your sales conversions; video can also increase people’s happiness after they’ve purchased your product as well. It all has to do with perceived value, and if you provide a written version as well as a video version or addition to the product people are a lot more likely to feel good about their purchase. This will likely decrease refunds as well.
Definitely put video to work for you in true Web 2.0 style today.
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