Web 2.0: Interaction with Website Visitors
You can’t just slap some content up on a web site and expect to get tons of traffic and sales. It takes a lot more than that in these Web 2.0 days! That’s why it’s so important for you to make sure you have some element of interaction with your visitors.
There are many different ways to go about this:
- Allow people to comment on your blog posts and to offer their own insight.
- Include a message board or forum where visitors can comment, carry on their own conversations, and ask questions of each other (and you).
- Allow people to vote and take polls so they can feel a sense of ownership about the content and choices on the site. This also gives you a great idea of what people actually like.
- Include live chat or support so that visitors can get help exactly when they need it.
- Add audio components to your site so people can connect with you on a personal level by hearing your voice and thoughts. This can help your message to come across more clearly.
- Include video elements to attract those visitors who would rather watch than read.
- Include “share this” buttons near your site’s content so that people can easily use social bookmarking tools to spread the word for you.
- Display “contact me” forms so people always know how to get in touch with you. This dramatically improves trust levels.
- Have a wiki installed on your site so visitors can add their own content. This will grow your site content in a very “hands off” fashion.
Those are just a few elements that you can add to your site to harness the power of interaction with your website visitors. We’ll go into more of them in depth in the days ahead.
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