An Introduction to Web 2.0 – Part Two
Here is a small sampling of different Web 2.0 elements you might put to good use:
Viral Marketing – If you’ve ever written an ebook to give away or sold resale rights to something you have written you were probably hoping for a viral aspect. Affiliates, customers, and others can pass around your content getting your name out there and making you sales.
Social Marketing – Are you a member of Facebook or MySpace? Those are both great examples of Web 2.0 social marketing and interaction. You can get to know others who share the same interests and get your websites and products known in the right circles.
Blogs – The number of blogs there are on the Internet is astonishing. There are personal blogs, marketing blogs, and blogs on nearly any niche you can think of. As you post each day your visitors can come and leave comments. This adds great interactivity.
Wikis – If you’ve been online for a while, the chances are good that you’ve come across Wikipedia at some point. While that’s certainly the biggest Wiki out there, there are new ones popping up every day. This is a genius way to get user generated content in true Web 2.0 style.
Tagging – “Tags” are an easy way to find the things you want to find. You can tag your own content and visitors can tag it as well. This works on sites, blogs, and social bookmarking sites. It’s a convenience factor that can really work wonders for you and your visitors.
Social Bookmarking – You’ve probably heard of the terms “Digg” and “Stumble.” These have to do with social bookmarking. It’s a convenient way for you to share and view content. When your own sites and articles get bookmarked it gives them those ever-precious backlinks that can zoom your site up in the search engine rankings.
RSS and Syndication – An RSS feed is an easy way for people to stay on top of things every time you post new content. If you have something like a blog all your content will be syndicated, which increases your blog’s exposure and the number of people who consistently read your content.
Multimedia Sharing Sites – The written word isn’t the only thing that’s hot in the Web 2.0 world. Multimedia sharing sites like Revver and YouTube are also a great way to utilize the power of interactivity. In fact, multimedia, like video, is becoming more popular than ever before as people are leaning to the convenience of watching or listening rather than reading.
We will wrap up “An Introduction to Web 2.0″ with Part Three tomorrow. Look for it!
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