How to Use PPC Ads in Affiliate Marketing
How to Use PPC Ads in Affiliate Marketing
One of the easiest ways to get started with affiliate marketing doesn’t involve even having a website of your own. Instead, you can simply open a Pay per Click advertising account at one or more popular locations online, place an ad or two, and send the clicks straight to your merchant sales page. Then when sales are made, you earn commissions.
If done well, your total commission earnings should be more than the total amount of money you’re spending for the advertisements. This can take a bit of trial and error, and some people never reach the point of positive returns from it. But there are some affiliates who make hundreds of dollars in profit each day by using this affiliate marketing method.
Now, there are a few ways to use Pay per Click advertising to make affiliate sales, so we’ll briefly review some of those here.
1. Send your click traffic directly to your affiliate merchant page. If you don’t want to bother with setting up your own website, or you don’t think you have anything extra to offer visitors, or you’re just plain lazy, the easiest way to get started with PPC affiliate marketing is to simply send visitors straight to the merchant page via your affiliate link. Setting up this way allows you to concentrate on improving your PPC advertisements and click through rates, and it can start making you money very quickly.
Almost all of the smaller Pay per Click search engines allow you to put an affiliate link in your ad. So all you have to do is set up the ad, link to your merchant page, and let it run. When someone clicks your advertisement, they’ll end up at the merchant’s sales page with your affiliate cookie intact. If they buy, you’ll get commissions. If they come back later and buy however, and your affiliate cookie is still valid, you’ll also make commissions.
Now, many people think you cannot do this anymore with the Google AdWords PPC program, but that is not true. It’s more difficult to do, but only because Google will not show multiple ads with the same URL in them at the same time. So if another affiliate is also using this technique to run ads on AdWords, you may have to share view time with them. If you’re the only affiliate doing it though, your ad displays won’t be reduced.
2. Create landing pages. This has become a more popular affiliate marketing technique using PPC advertising, because you don’t have to worry about Google’s URL restrictions. You can set up just one page if you’d like, which offers a review of the product, or a bit of information about it, then that page is linked to your affiliate merchant’s sales page.
The downside to using this method is that it requires more steps to get the sale. A visitor must first click your ad, and then they must also click the affiliate link on your landing page. It’s not uncommon to lose some traffic in the middle too. In other words, you’ll notice less people click through the affiliate link after having clicked on your advertisement.
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[...] One of the easiest ways to get started with affiliate marketing doesn’t involve even having a website of your own. Instead, you can simply open a Pay per Click advertising account at one or more popular locations online, place an ad or … Read the rest here: How to Use PPC Ads in Affiliate Marketing | Affiliate Avalanche Blog [...]
What about an automated redirect?
I would think it would be less valuable to pay for traffic with the intention of a sale only to direct them to your page about the sale which directs them to a sales page of the product.
It seems redundant even, unless of course you have some hardcore know-how and your review is really on par. But, that would mean your advertisement would have to be very specific.
If I click an ad that claims this product can cure nipple aches or whatever, only to find myself on a page with a review of a product. I might just hit my back button and go to the next entry.
I guess it would be interesting to see some cross-testing.
Good Post, I’m actually in the process of trying a cross-testing. Using two different products however that focus on keywords that generate roughly the same numbers. Though I’m not using PPC at all, just free targeted traffic.