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Create a Buzz with Giveaways, Sweepstakes, and Contests
By David Cooper | June 23, 2008
Day 10 of Dynamic Marketing Ideas for Your Internet Business
Giveaways, Sweepstakes, and Contests
Sometimes the best way to generate a buzz is to give people something to get really excited about. That being said, who doesn’t like to win something? A contest or giveaway doesn’t have to be something directly related to your business either. For example, if you own an online floral delivery business, then a ‘win a bouquet for a month’ campaign would be fantastic however you could also partner with a gift basket business and give away a gift basket. Likewise, the gift basket business could give away a bouquet from your business thereby not only creating a marketing stir but also reaching a whole new group of potential customers.
To get started, consider if you want to go it alone or if you want to find a partner. Next, decide what you’re going to give away. Last step, communicating the giveaway to the world. Any number of the marketing tools already discussed can be used to promote the contest or sweepstakes.
Finally, be sure to generate a press release to announce the contest and a release to announce the winner.
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Topics: Affiliate Marketing, Internet marketing |